Animated Video Production

DesignSmith specializing in animated explainer, educational, commercial, product, company story videos, we create animated videos for businesses around the world.

Explainer and Animated Video Production

Unlike a "real" Animated Educational Videos Production video format in which real "humans" can show bright and intense human emotions with equal splendor, the animated video format could, at best, serve to imitate real human emotions. Basically in a fun and cheerful environment. Path This is mainly the case because the main and standard attribute of animation as a communication technique, regardless of the purpose, is ease. And while animated characters can represent people (or beings like them) in a video, they can not replace them when it comes to presenting real, deep emotions that cause viewers to recharge or move. The only emotional attraction that fits well with the technique of animated video communication is humor.

Zendesk Rebrand – Product icon animations

The above is a great film by the Zendesk brand team. Sara Farnsworth at Zendesk animated the wonderful first section of the video. My role was the product icon animations only.

The main advantage of using an animated video to explain the characters for communication is that you can present a visualization of your complex concept with one or more personified characters. Because these characters can be drawn by hand by a storyboard artist and represent any imaginable entity (real / unreal, tangible / immaterial), there is an infinite field to create representations of unique, fun and adorable characters.

In addition, because the animation has sound and sound elements, creative communication techniques such as "exaggeration", "satire", "parody" and others that cause laughter can be used very well. Bring visual humor through body language and / or face. Expressions of characters in movement. This is another reason why humor, of course, fits well with the technique of animated video communication.

Types of humor elements and how they could be integrated into an animated explanatory video

Strong humor includes these elements of humor that seem portrayed and can easily describe the audience as funny and ridiculous. An obvious way to present this kind of humor in an animated explanatory video is to deliberately write a fun story with one or more wordplay techniques such as word games, word games, words and obscure meanings. , ambiguous, rhetorical and creations. through elements of support of visual humor, so that the voice in off (the script) and the visual interaction realize the humor. It goes without saying that sound effects play a very positive and important role by highlighting the strong humor in an animated explanatory video.

The silent humor in a video with animated explanations is the kind of humor that "is not so obvious". One way to express silly humor is to create only visual humor. For example, imagine a video image shared by a main character and a main character. While watching the video, even if your attention is focused on the main character, you can be encouraged to highlight the humor through your body language or facial expression. These subtle elements of humor add a "special effect" or "magic touch" to your animation video. Although the expressions or body language of the secondary characters follow the thread of the script, their humor remains independent for themselves.

It often happens that a piece of humor, if not obvious to all viewers, becomes more attractive as it automatically seeks to interpret that subtle sense of humor and gives more attention to watching the video.

Humor serves as a glue that allows its viewers to watch their animated explanatory video until the end. Therefore, when using an animated video explanation technique for marketing, make sure it contains elements of humor. How? It all depends on your type of business unit and you have to decide.

Product Animation v2

This animation was made in Cinema 4D and Adobe After Effects. I received the model from an engineer and converted the .stp files to .obj for import into C4D. I did all the camera moves, texturing, lighting, and animating there, and exported that as a .tiff sequence. From there I went to After Effects to do all the titling. I added some pencil smudges and grid lines last. I wanted a slight drafting look over all to balance the technical precision of the 3d model. I used Photoshop to make some of the elements so that they look like they have been roughly sketched. works as an executive marketing manager and creative editor at Designs, an animation video production company based in New Delhi that produces character animation videos, animation videos and video animations. Videos of animated slates for marketing purposes.